About Me
Social Media Specialities
Social Media Management
Leverages five plus years of expertise for employers and clients to develop and execute social media content and community management strategies.
Experience include:
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Community management
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Content strategy and development
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Paid ads
Social Management Platforms Experience:
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Meltwater
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Hootsuite
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SproutSocial
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Later
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CoSchedule
Social Media Platform Marketing Experience:
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LinkedIn
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Instagram
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Facebook
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Twitter
Reporting and Analytics
Regularly dive into social media analytics to assess content and profile performance. Use data to inform social strategy and further drive impact of social content.
Tools used with past employers and clients:
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Meltwater
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SproutSocial
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Hootsuite
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CoSchedule
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Later
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Google Analytics
Work Examples
Prophet Brand Strategy
Managed Prophet's corporate social media accounts including Facebook, LinkedIn, Twitter and Instagram. Increased social media following across platforms an average of 15% YOY, exceeded 2X set benchmarks and increased website referrals from organic social media 20% YOY.
Created Prophet's highest social performing social media strategy in over four years through the development of audience targeting strategies, testing of new content mixes and developing and managing the firm's new and improved social editorial calendar process.
Cornerstone Building Brands
Managed the corporate Facebook, Twitter, LinkedIn and Instagram accounts for largest manufacturer of exterior building products in North America, servicing commercial, residential and repair and remodel markets.
Developed the organization's monthly editorial calendar, created copy, scheduled content and analyzed performance. Increased follower growth and engagement about 30% YOY across platforms by developing new posting cadence and optimizing new platforms for the organization.
